CREATE FOR LEGACY - Hiro Yoshikawa x Taiko Sake x Washi Jeans
Corporate Video | Videographer
As the 2nd son of the 18th generation of a sake family in Japan, Hiro spent a lifetime surrounded by craftmanship and artistry. On graduating from University in 1989, he travel around the world to pursuit his own business in fashion.
He had the opportunity to fly between Europe and Asia to understand the different fashion cultures, and through the journey he encountered with denim that he became very passionate for.
After years of of travelling around the world, he then went back to Japan, Okayama, the birthplace of denim, to study and learn the craftmanship of denim making from his denim master. Until today, Hiro is heralded as the Master Jeans Wash designer.
In 2000, he had an idea to create some new material for his denim craft work. He was inspired by the washi material on the SHOJI (Japanese Sliding door) in his home and started to use washi to create a new kind of yarn – known as the WASHI NO.6. Hiro’s pursuit of excellence and perseverance to his beginning of the development of the WASHI NO. 6 took 7 years of development before it was ready to weave into selvedge denim fabric. After all the trial and error with the WASHI NO.6 inhouse fabric, the brand finally officially launched in 2021.
Corporate Video | Videographer
As the 2nd son of the 18th generation of a sake family in Japan, Hiro spent a lifetime surrounded by craftmanship and artistry. On graduating from University in 1989, he travel around the world to pursuit his own business in fashion.
He had the opportunity to fly between Europe and Asia to understand the different fashion cultures, and through the journey he encountered with denim that he became very passionate for.
After years of of travelling around the world, he then went back to Japan, Okayama, the birthplace of denim, to study and learn the craftmanship of denim making from his denim master. Until today, Hiro is heralded as the Master Jeans Wash designer.
In 2000, he had an idea to create some new material for his denim craft work. He was inspired by the washi material on the SHOJI (Japanese Sliding door) in his home and started to use washi to create a new kind of yarn – known as the WASHI NO.6. Hiro’s pursuit of excellence and perseverance to his beginning of the development of the WASHI NO. 6 took 7 years of development before it was ready to weave into selvedge denim fabric. After all the trial and error with the WASHI NO.6 inhouse fabric, the brand finally officially launched in 2021.
